The main principle of marketing, which is to persuade customers to buy the product or make use of the service, never changes. Ever-changing trends in technology gave birth to new media of advertising, one of which is internet marketing. Effective internet marketing means following the six ways to integrate the principle of persuasion to this new method.
Reciprocity. The application of reciprocity to persuade customers to purchase with the product is by providing them with the product free. These customers are “bound” by their subconscious to the favour by purchasing the product as soon as they find satisfaction. Many marketing specialists make use of this method that enhances the business image and customer trust.
Commitment and Consistency. The customer’s initial interest to the product, as shown by a constant inquiry about the product and service of a certain company, persuades them to buy the product out of gratitude or curiosity. The same reason is why they commit themselves to the product consistently. In online marketing, this principle is applied by having a customer support team, an inquiry form and online signup sheets.
Social Proof. Companies consider effectively promoting a product or service to one person as a potential chain reaction. This is because a person who has authority over a network of people could influence their group to use their product or service. This is because usually, the person in power is highly looked up to by his or her constituents.
Authority. An example of this is a reputable actor who recommends a certain product to audiences. Because of the following the actor has, people would consider buying the product. Online marketing makes use of online video platforms to advertise their products using noteworthy individuals who can use their credibility to endorse their products or services.
Liking. The principle of like or love is also manifested in many marketing strategies implemented online. People have the tendency to get a certain product or service if their loved ones or the people they like to to use it. The principle of liking increases the authority of celebrities or famous public figures who market a specific product or service. Most people share videos of products or services through video sharing platforms so these can readily be accessible to their market.
Scarcity. Rare products, especially those that are only available for a limited time, make use of the principle of scarcity. For example, a free mobile video platform service offers the first 100 members 30% of from their service. People would be haggling to get the service because of the limited time specified.